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Assistant Professor in Marketing and Applied Psychology, Management and Organizational Studies

Matthew Maxwell-Smith, PhD
A major theme of my teaching and research focuses on how and why people pursue or neglect ethical, healthy, or environmentally-sustainable lifestyle choices.

Matthew Maxwell-Smith is an Assistant Professor in Marketing and Applied Psychology at Huron University. Matthew has published articles in top Psychology and Business journals on topics such as environmentally-sustainable consumption, social media, voting, health, collective action, intergroup bias, and relationships, and has received national awards for his dissertation and other lines of research.  Matthew has taught various undergraduate courses, including Consumer Behavior, Social Psychology, Marketing Research, Integrated Marketing Communications, International Marketing, Applied Psychology, and Industrial-Organizational Psychology.  Matthew also has industry experience from working in a Toronto-based professional market research company, where he led teams to conduct research projects and prepare advanced reports for Fortune 500 clients.


Sample publications:

  • Maxwell-Smith, M. A., Conway, P., Wright, J., & Olson, J. (2018). Translating Environmental Ideologies into Action: The Amplifying Role of Commitment to Beliefs. Journal of Business Ethics [2018 JCR impact: 3.796], 153, 839–858. doi: 10.1007/s10551-016-3404-3
  • Dumas, T. M., Maxwell-Smith, M. A., Davis, J. P., & Giulietti, P. A. (2017). Lying or Longing for Likes? Narcissism, Peer Belonging, Loneliness and Normative versus Deceptive Like-seeking on Instagram in Emerging Adulthood.  Computers in Human Behavior [2018 JCR impact: 4.306], 71, 1-10.  doi: 10.1016/j.chb.2017.01.037.
    Media coverage:; Western NewsPhys.orgCanadian Broadcasting CorporationThe Straits TimesMediaPostThe LondonerYahoo! News
  • Barrios, A., De Valck, K., Shultz, C., Sibai, O., Husemann, K., Maxwell-Smith, M. A., & Luedicke, M. (2016). Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System. Journal of Public Policy & Marketing [2018 JCR impact: 2.457], 35 (2), 185-197. doi: 10.1509/jppm.15.151
  • Maxwell-Smith, M. A., Barnes, K., Wright, J., Thomson, C., Mattos, M., & Dumas, T. M. (2016). Competition and Intergroup Bias: Toward a New Model of Distinguishing Competitive Perceptions from Competitive Motivations. Group Processes and Intergroup Relations [2018 JCR impact: 2.641], 19 (6), 808-832. doi: 10.1177/1368430216642027
  • Maxwell-Smith, M. A., Seligman, C., Conway, P., & Cheung, I. (2015). Individual Differences in Commitment to Value-Based Beliefs and the Amplification of Perceived Belief Dissimilarity Effects. Journal of Personality [2018 JCR impact: 3.084], 83 (2), 127-141.  doi: 10.1111/jopy.12089

A major theme of my teaching and research focuses on how and why people pursue or neglect ethical, healthy, or environmentally-sustainable lifestyle choices. My teaching philosophy is centered around applying certain principles of transformational leadership, which can be summarized as establishing a shared vision, operating with integrity and interpersonal consideration, and encouraging intellectual stimulation and inspirational motivation.